- Debate social avalanche – Before during and after the debates there is a large opportunity to grab free awareness on both the candidate and the issues. To answer the question “who is that asian man standing next to joe biden” at scale as well as engage with potential voters unaware of Andrew Yang. While the candidate already does this it is not scalable to the point that a team could help. Other candidates are already doing this. I believe this could be best accomplished via an official Yang Gang account that participates in hundreds, if not thousands of relevant conversations with winnable voters across the social web. We can also narrow the conversation to geofence by location or issue and collaborate with Yang Gang members for amplification around topics like:
- Who is Andrew Yang?
- “Which candidate will . .”
- UBI misinformation
- Shouldn’t have voted for. .
- American problem audit – this is an adjunct to the Voter ID operation which would entail calling americans to learn what their biggest [political] problems are. It would be an incredibly powerful statement for the candidate to say “my team has personally called XX thousand americans to learn what america’s real problems are because we put humanity first” and then of course share the MATH and Data results of the effort.
- Crowdspeaking – use a social marketing service to make it easy for Yang Gang members to amplify or reshare campaign content. With the “cheaper than bernie” narrative in mind there are thousands of supporters who can’t/won’t donate capital but would gladly contribute social shares. It needs to be frictionless. One click to tweet/post ideally delivered by email.
- Recurring donation campaign – monthly recurring revenue is the holy grail of business. A campaign focused on recurring donations would both increase predictability and change the narrative or question about fundraising. X people are joining the team for the long haul.
- Snapchat filters – Cartoon yang throwing money on debate night across the country – a filter can be bought at the debate location for the entire night for $14 as of a few days ago .
- Survey email list – Months ago, I joined the NationBuilder Yang Gang and was surprised to see that there was no way to get involved beyond donating or joining a Facebook group. I believe a survey sent to the email list would yield low hanging fruit for volunteer engagement. Simply asking “beyond donating, how would you like to contribute to the campaign” will give the campaign nearly limitless in-kind opportunities to sort through and prioritize
- Incarcerated advocacy – 2.3 million incarcerated Americans are an audience that candidates rarely, if ever, speak to. While some may not be able to vote in 2020 they can lobby
- Explore competitive intelligence – I like to think of competitors as free interns working for my company. Testing out strategies in the market on their own dollars. I created a disposable gmail account that subscribes to the top 12 candidates email lists.
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