Securing a notable celebrity endorsement can cost tens of millions of dollars. Even “minor league” celebs can pull in strong six figures just from endorsement. Here’s a list of 10 highest paid recent endorsements. While influencer marketing gets a lot of flak it’s proven to be a highly effective form of marketing. A recent Nielsen […]
My business credit card is expiring in a few weeks. Soon enough I’ll have to go through the banal exercise of updating the card on file with companies I buy from. After checking my credit card statements I noticed that seventeen vendors have this card on file for more than one-off transactions. These vendors are […]
I’m consistently amazed how marketing efforts and sometimes customer communication ends once a purchase has been made. We spend all this money and time nudging someone through a funnel but once they are a customer communication tends to stop. Perhaps this is connected to the rise of Customer Success and Product Marketing as a discipline in […]
If there is one marketing strategy I’ve been obsessed with in 2017 it’s geofencing. Wikipedia defines geofencing as a virtual perimeter for a real world geographic area Tactically it sounds more complicated than it actually is. In my opinion twitter is the best social network to use for geofencing as it costs nothing for a […]
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