My business credit card is expiring in a few weeks. Soon enough I’ll have to go through the banal exercise of updating the card on file with companies I buy from. After checking my credit card statements I noticed that seventeen vendors have this card on file for more than one-off transactions. These vendors are […]
I’m consistently amazed how marketing efforts and sometimes customer communication ends once a purchase has been made. We spend all this money and time nudging someone through a funnel but once they are a customer communication tends to stop. Perhaps this is connected to the rise of Customer Success and Product Marketing as a discipline in […]
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