Securing a notable celebrity endorsement can cost tens of millions of dollars. Even “minor league” celebs can pull in strong six figures just from endorsement. Here’s a list of 10 highest paid recent endorsements. While influencer marketing gets a lot of flak it’s proven to be a highly effective form of marketing. A recent Nielsen […]
My business credit card is expiring in a few weeks. Soon enough I’ll have to go through the banal exercise of updating the card on file with companies I buy from. After checking my credit card statements I noticed that seventeen vendors have this card on file for more than one-off transactions. These vendors are […]
I’m consistently amazed how marketing efforts and sometimes customer communication ends once a purchase has been made. We spend all this money and time nudging someone through a funnel but once they are a customer communication tends to stop. Perhaps this is connected to the rise of Customer Success and Product Marketing as a discipline in […]
If there is one marketing strategy I’ve been obsessed with in 2017 it’s geofencing. Wikipedia defines geofencing as a virtual perimeter for a real world geographic area Tactically it sounds more complicated than it actually is. In my opinion twitter is the best social network to use for geofencing as it costs nothing for a […]
Most Recent Blog Posts
Hustle: The Power to Charge your Life with Money, Meaning and Momentum [Kindle Highlights] In a world of boundless abundance, the only thing standing...
Everything Is Bullshit: The greatest scams on Earth revealed [Kindle Highlights] The philosophy of this book is that the best defense...
- "part of the reason our country is so divided right now is people don't know how to have difficult conversations" -… http://t.co/6MdmL1M6Sr 15 minutes ago
- RT @Austen : Because I'm thinking a lot about all the students on the edge of a new life and thinking about giving up, I'm going to share a… 3 hours ago
- @witzash People get to not die in fiery crashes and eat dominos. What a win for amurrica 6 hours ago