Inanimate Endorsements Cost Nothing and Show Gravitas
Securing a notable celebrity endorsement can cost tens of millions of dollars. Even “minor league” celebs can pull in strong six figures just from endorsement. Here’s a list of 10 highest paid recent endorsements.
While influencer marketing gets a lot of flak it’s proven to be a highly effective form of marketing. A recent Nielsen study showed an 11x ROI on Influencer spend.
Unfortunately for most brands, especially upstarts, this is way out of their budget.
A trend I’m noticing lately is the inanimate endorsement.
A few examples:
Oreo – Milk’s Favorite Cookie
Honey Nut Cheerios – America’s Favorite Cereal
Kix – Kid tested, Mother approved
The beauty here is leveraging something with a strong connotation (ex. Mom or America) to position the brand in the consumer’s mind.
Would love to hear other examples of this