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A few weeks ago I sat down with my parents to have a fairly uncomfortable conversation: what happens if they die? Even though I tend to think of my parents are superheroes; when is probably a better adverb. *record scratch* *freeze…Read More
Securing a notable celebrity endorsement can cost tens of millions of dollars. Even "minor league" celebs can pull in strong six figures just from endorsement. Here's a list of 10 highest paid recent endorsements. While influencer marketing gets a lot…Read More
I'm consistently amazed how marketing efforts and sometimes customer communication ends once a purchase has been made. We spend all this money and time nudging someone through a funnel but once they are a customer communication tends to stop. Perhaps…Read More
If there is one marketing strategy I’ve been obsessed with in 2017 it’s geofencing. Wikipedia defines geofencing as a virtual perimeter for a real world geographic area Tactically it sounds more complicated than it actually is. In my opinion twitter…Read More